I was super excited about this because one of my favorite dishes at a local restaurant is their salmon panzanella and I’d never tried it at home. So my first dish in this week’s shipment was a salmon panzanella salad. It makes me such an organized cook! (My dad would be so proud.) recommend Blue Apron to clients and friends who are in need of an easy but quality solution to cooking dinner at home.īe sure to read to the end of this post for more details on a discount for PBR readers!īlue Apron also provides you with step-by-step visual and written instructions on how to prep and cook each dish. They literally give you everything you need to create chef-designed recipes with no additional trips to the grocery required and NO FOOD WASTE! You receive the exact proportions of each ingredient…including any special sauces, spices or herbs. My most recent delivery was awesome and I think the best yet!įor those of you who are unfamiliar with Blue Apron, it’s a delivery service that provides all the fresh ingredients you need, in just the right proportions, delivered to your doorstep.
Blue Apron has become one of my favorite ways to mix up our dinners and as I’ve shared before…I just love the convenience and variety. But it seemingly can't compete with big retailers who most likely have sweet deals with suppliers that allow them to sell the goods for less.īlue Apron's gourmet meals are a nice indulgence from time to time.īut it's nearly impossible to imagine the company getting enough loyal customers to sustain growth.I have another week of Blue Apron eats for you today.
The company has responded by simplifying some recipes. Amazon and Kroger also chop vegetables and include premade sauces, cutting prep time down substantially. Competition is piling up, with everyone from Kroger to Amazon getting into the meal-kit business and the big competitors have some notable advantages - their kits are sold á la carte instead of the commitment of a three-meal-a-week subscription. The company is facing more problems than quality and time complaints from customers. The professor's analysis estimated that almost two-thirds of customers were like me - and gone after just three months. It often indicates a user profile.Īmazon's meal kits are competition for Blue Apron.īack in June, when Blue Apron's shares had just started trading on the New York Stock Exchange, my colleague Alex Morrell wrote about a marketing professor at Emory University who estimated that the company was losing money on roughly 70% of its new customers because they stopped their subscriptions before the company could recoup its costs to acquire them. Account icon An icon in the shape of a person's head and shoulders.
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